What is Deep Learning?

Deep Learning has become more accessible, driven by the availability of data and developments in computing power. Machines are now able to process data quickly enough to make the process worth the investment. 

Here we briefly explain how Deep Learning adds value to organisations and how you can get started.

How Does Deep Learning Add Value?

Deep Learning automates tasks involving the senses, training AI models to understand raw perceptual data such as images, video and audio. This allows us to automate tasks which were previously costly and time consuming for humans to perform, such as:


Computer Vision

(identifying what’s in an image)

(identifying what’s in an image and where it is)

(identifying what’s in an image and which pixels it’s in)

(generating an image)



(labelling a given text)

(generating a paragraph or sentence for a given document)

Language Modelling (generating text eg. a new article headline)

Questions Answering (answer a user’s question from text corpus)

Figure 5


(identifying what’s in an audio sample)

Speech Recognition (converting audio to spoken words)

(generating music)


Time Series Data

(identifying a pattern in time series data)

(predicting the next value in time-series data)

(generating or simulating time-series data)

How to get started

What problem are you solving?

Start small and scale up

Every organisation starts from a different point, but we suggest everyone trials the process on a small experiment centering around a problem that has the potential to have a sizeable impact on the business. Working through the following points will help guide your thinking

Be Specific

When selecting a problem to solve, define it carefully. Is it specific, measurable, achievable, relevant and timebound? Identify the impacts that a solution could have on your organisation, in terms of time saved, money saved, and reputation

Do you want a custom solution, or something off the shelf?

Custom Solutions

Custom solutions are ideal if:
> Your use case is novel (off-the-shelf solutions only support a few common problems)
> Your data set centers around proprietary assets, and/or you want to own the trained model as IP
> Your use case is novel
> Your data set is highly sensitive, and requires a system to be built around it
> You have access to Machine Learning experts, either on staff or as hired consultants

Off-the-shelf solutions

Non-custom solutions are available from the big players like Google and Amazon. These are ideal if:
> Your use case is common
> You don’t mind about owning the resulting trained model as IP
> Your data is not sensitive
> You have a relatively small budget
> Your company doesn’t have, or can’t afford, Machine Learning experts on staff or as hired consultants

What kind of data do you have?

Quantity and Quality

The more examples they have to learn from, the better a Deep Learning model will perform. For a computer vision project, a minimum would be hundreds to thousands of quality images. By quality, we mean relevant to the outputs of the project, rather than high resolution.

Collection costs

If you do not have a data set ready to go, the cost of collecting data will be key to the project. It is also worth investigating ready-made data sources available online, both for purchase and for free.

What kind of hardware do you have?

On-Premise GPU's

Investing in your own GPU workstation is a great option, both for proof of concept and long term projects. This option is especially useful when your data set is sensitive. Downsides include managing the server, dealing with spike failures, and changed priorities.

Cloud GPU's

Cloud computing power is an option, however it is generally more expensive. Utilise this option if you are experimenting on a lightweight product. This option is also attractive to those whose data is already hosted with the cloud provider.

Why now?

While the theory of deep learning has existed for many years, there has been a resurgence of activity as more powerful computer hardware (GPUs) and larger datasets needed to train models have become available.

As a result, deep learning methods have recently achieved state-of-the-art (in some cases human-level or better) results in a large and varied number of fields including image processing, natural language processing, time series modelling and predictive analytics, as well as game playing and decision making.

Contact us

Now is your chance to become an early adopter of this technology.